Smartphones usage tendency is unstoppable:
- 97% of European internet users use smartphones, demonstrating their high adoption.
- Europeans spend an average of 4 hours and 28 minutes a day on their smartphones.
- Smartphones are primarily used for browsing the internet, accessing social media, online shopping, and for entertainment.
- 65% of European users make online purchases from their mobile devices.
- Smartphones are the primary way to access the internet and perform searches in most countries, so it's logical that most Google searches are performed from them.
- 94% of Europeans use a smartphone daily, followed by computers (60%), Smart TVs (32%), tablets (22%), and smart speakers (16%).
These figures show us the need to establish a Mobile Strategy within our Marketing Plans. Reaching this mobile audience is a big opportunity for our websites and online businesses.
At the same time, we should have our website ready for welcoming these mobile visitors:
- 47% of the users only consults the 1st search results page while searching on their mobiles.
- 57% would not recommend a website that is not mobile optimized.
In SHAKE-IT MARKETING we specialized in Mobile Marketing and we help Companies and Brands to optimize their activities on the mobile environment.
We've been certified as MobileExperts by iAi & Google:
