Everything you do online can be "tracked", measurable, tracked, analyzed, etc... so you will always know how each of the actions you do is working.
You will be able to know how many visits you have, their origin and if they are giving results. And all this in Real Time to be able to react and optimize your Marketing activities.
The Online medium is an interactive medium that allows you to interact with your client, whether current or potential, so you can have a direct line with him and meet his needs.
Any action is 100% customizable, you can do everything, the limit is your imagination.
Digital Marketing allows you to automate processes, which work on their own and you don't have to worry about assigning these tasks to staff. Actions can be completed 100% online without the need for human intervention. And so you can dedicate yourself to the business and not to the process.
The great advantage of Digital Marketing is that it is highly flexible, changes are made at the click of a button, if something does not work it can be modified, stopped, resumed, ... and everything immediately and from anywhere.
And all this, with significantly lower production and implementation costs than conventional Marketing...