But it is not enough to have a website because if your customers can not find you, then you do not exist.So if you want to be found on Internet one of the techniques used is the Search Engine Optimization (Search Engine Optimisation or SEO) which facilitates that when someone searches for products or services that you offer you can be found and contacted.Examples: Optimizing web pages for search engine keywords, Presence in Social Networks like YouTube, Flickr, Facebook, Twitter, SlideShare , etc...
The next step is to let your potential customers know that you offer products or services they need. Search Engine Marketing techniques(Search Engine Marketing or SEM) allow you to contact your potential clients.
Examples:Advertising Campaigns in Google AdWords.
Your most important asset are your Customers, so you should keep them. Thanks to Social Media Marketing techniques ( known as SMM ) you will reach and connect with them in new ways offering solutions for their needs and establishing new relation ships that will last long.
Implementation Examples : Corporate Blogging, Facebook Communities, Twitter Customer Service, etc..
If you have a Happy Customer you have a potential Salesman!, so if we help them sharing digitally their positive comments and reviews about us ( Social Media Optimization or SMO ) we will take the upmost advantage of their satisfaction and help him to spread the voice.
Examples: Cross Linking implementation for Facebook, Twitter, Google Plus, etc..